Synch News

Must Be Santa for Target

Must Be Santa for Target

The Hall Moore and Bill Fredericks classic "Must Be Santa", has been licensed for Target's 2017 Christmas Campaign.

The new spot features a montage of cheery families in the lead up to and on Christmas day. The bubbly footage is perfectly matched with Bob Dylan's upbeat, polka-style cover of "Must Be Santa".

"Must Be Santa" was first released in 1960 by Mitch Miller. Dylan's recent cover is taken from his 2009 Christmas album, Christmas In the Heart.

View the fun spot below:

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