Synch News

A new dawn for Battle Scars

A new dawn for Battle Scars

These Battle Scars don’t look like they’re fading...in fact, they don’t look like they are going anywhere soon!

UMPG writers Guy Sebastian and Lupe Fiasco seemingly got the formula right on this collaboration. Battle Scars reached number 1 on the ARIA chart, before going on to be certified 8 x platinum in Australia, and 2 x in New Zealand where it reached number 2. Giving Sebastian his sixth trip to the ARIA top spot and Fiasco his first.

On the back of these local success’, Battle Scars was able to test its mettle on the international stage.  Guy and Lupe performed the song Live on Late Night with Jimmy Fallon. One of the highest rating “late night” variety shows in the US sending the track to #73 on the US charts.  On February 13th they are due for a repeat the performance on Conan,  guaranteeing the track will keep soaring.

As the accolades mount, one of the biggest coups for the song has been its synchronisation in the trailer for Red Dawn, an American made war flick starring fellow Australians Chris Hemsworth and Isabel Lucas, released in Australia late November of 2012.

One of UMP Australia’s most successful writers, Guy Sebastian’s impressive catalogue contains many works that lend themselves to synch opportunities. His music has been used in commercials for high profile companies such as Acer, Network Promotions for NBC, and the 7 and 9 Networks here at home, right through to internationally produced & released computer games.

Red Dawn (2012) Battle Scars Trailer