Strutting down the catwalk to Technotronic’s aka. UMP’s De Quincey and Kamosi, late 80’s dance hit “Pump Up The Jam” is a fantasy no longer thanks to MARS’ new brand campaign "Put Some Play In Your Day."

Licensed for 12 months across comprehensive media/online in Australia and New Zealand, the TVC  features  an unsuspecting  janitor lurking backstage with a MARS Bar at a fashion  show, only to then realise he’s making his way down the catwalk himself, mop in hand, to the sync perfect and synth heavy chart topping classic. Needless to say, the janitor is a designer’s dream, winning over the hearts of the front row fashion critics. 

The iconic Euro-house track is no stranger to sync action having been licensed in several film, TV and gaming productions all over the world since it’s late 80’s release, from The Fresh Prince of Bel Air, Space Jam and the Just Dance video game. 

The spot is available here for all Aus/NZ viewers: