UMPG songwriter Sebastian Kole’s original song “Incredible” was chosen by Target as the soundtrack to their new back-to-school ad campaign. UMPG worked in collaboration with advertising agency Deutsch to pitch writers and demos for the opportunity, which ultimately went to Kole. The entire campaign is centered around kids, who have had significant creative input into it, including writing, directing, performing and designing. In keeping with the kid-focused theme of the campaign, Kole’s “Incredible” was recorded by the children’s pop group L2M on WB Records.