UMPG’s A&R and film/TV and advertising creative teams were a force on the ground this year in Austin, Texas at SXSW 2017, one the world’s largest and most important festivals and music conferences. All week our team was busy supporting and meeting with UMPG artists, while they showcased their talents and new music to global industry VIPs. Over 26 UMPG artists performed including Lewis Del Mar, Marian Hill, Sonny Digital and more! UMPG also hosted a showcase sponsored by Gibson Guitars and Tesla Motors, where up and coming new bands Nightly, The Shelters and Mondo Cozmo played in front of hundreds of industry execs at the Gibson Guitar showroom! We want to express our special thanks to all of our amazing artists and for those who stopped by to catch the action!

Lewis Del Mar have been fast gaining momentum after their debut single “Loud(y)” went viral on Hype Machine in 2015. Since then they released their debut, self-titled album and have performed on Conan O’Brien! Pictured with UMPG’s Gary Miller, Mandy Gabriel and Jonas Holst.

Sr. A&R Manager Taylor Testa and UMPG writer/ Republic Records A&R Simon Katz celebrating with Mondo Cozmo at SXSW… Mondo is performing on Jimmy Kimmel this coming Thursday March 23 in Los Angeles.

“Down” duo Marian Hill have had a ton of online buzz after their incredible track soundtracked Apple massively popular AirPods commercial. Pictured here at SXSW with their manager Ardie Farhadieh & UMPG’s Gary Miller, Tom Eaton, Mandy Gabriel, Jake Simon and Raeann Vinton

Urban triple threat Sonny Digital performed at the House of Atlanta SXSW showcase! Pictured with UMPG’s Brandra Ringo.