Six Songs were created for the 10th League of Legends World Championship Promotions.
Universal Music Publishing Group (UMPG) China and Riot Games China partnered to host a songwriting camp under the theme of esport spirit. The camp includes 14 UMPG songwriters including Golden Melody Awards (GMAs) Best Band winner Matzka（玛斯卡）, GMAs Best New Artist nominee Gong （宫阁）and music reality show “Chuang 2020” contender CHIYO（华承妍）.
Through the collaboration, six songs will be produced for promotional use for the upcoming 2020 League of Legends World Championship, the most widely viewed and followed esport tournament in the world.
Joe Fang, Managing Director of UMPG China said: “Music and gaming are activities of no boundary. When matching them well, possibilities are endless. I am honored to be partnering with Riot Games on this initiative to create songs to win the heart and mind of the Chinese esport community and celebrate this world-renowned event. It showcases a valued mechanism of producing quality music for institutional users.”
Shanghai Municipal Government and Riot Games recently announced the 2020 League of Legends World Championship will take place entirely in Shanghai this year. It will start from September 25th with the final game on October 31 in Pudong Football Stadium.
Leo Lin, Head of Riot Games China said: “When music meets and mixes with gaming, it is simply exciting. I look forward to empowering and celebrating the 10th World Championship of League of Legends with music of power and of various styles, through working with UMPG.”
Andrew Jenkins, President, UMPG Australia and Asia Pacific, said: “China is a key creative priority for UMPG and we are providing the impetus to bring the diverse range of local original talents to a global audience. We set up our Beijing office with this in mind, appointing a best in class local management team with a shared goal of focusing on developing the rich potential of Chinese songwriters and allowing them to shine. Putting songwriters first, allowing originality and artistry to shine, and providing a natural platform for creative people to collaborate were the key goals for the Shanghai song camp. Thank you to all the amazing songwriters who took part, your songs themselves are the most eloquent expression of how much we succeeded.”
Thomas Tang, Head of IP & Creative of Riot Games China said: “This is a spark in bloom in Shanghai at this special occasion, as a result from colliding gaming and music for nearly a year. As a gaming company that values music experiences, Riot Game we are very happy taking this exploring journey with world leading music publisher UMPG to level up the ‘gaming x music’ creation. We hope Riot Games and UMPG continue this journey from here together to bring more beautiful music experiences to LoL players in China and around the world, as we always put player experiences first.”
Toa Dunn, Head of Riot Music, said: “We’re excited about this partnership and the opportunity to create music for our Chinese fans.” UMPG songwriter Tian Mi added: “We could not have achieved this without such a camp, where inspiration arises throughout the camp from musicians of diversified background, expertise and style. And it transforms our way of making music from a linear approach to an industrialized one. This camp is a powerhouse of original music. ”
The participating UMPG songwriters include Matzka, Gong, CHIYO, Moi Yang, NIA Yang, Tian Mi, JunFeng Xiao, Rtruenahmean, JZlee, Daniel Kim, Dru Chen, Laird Yu, Chris Lyon and Rabitt. Songwriters participated both in studio and virtually, creating music spanning esport spirit, carnival, music festival and more. The camp was held during July 24-27 in GUM Studio Shanghai.
Universal Music Publishing Group (UMPG) China and Riot Games China partnered to host a songwriting camp under the theme of esport spirit. The camp includes 14 UMPG songwriters including Golden Melody Awards (GMAs) Best Band winner Matzka（玛斯卡）, GMAs Best New Artist nominee Gong （宫阁）and music reality show “Chuang 2020” contender CHIYO（华承妍）.
Through the collaboration, six songs will be produced for promotional use for the upcoming 2020 League of Legends World Championship, the most widely viewed and followed esport tournament in the world.
Joe Fang, Managing Director of UMPG China said: “Music and gaming are activities of no boundary. When matching them well, possibilities are endless. I am honored to be partnering with Riot Games on this initiative to create songs to win the heart and mind of the Chinese esport community and celebrate this world-renowned event. It showcases a valued mechanism of producing quality music for institutional users.”
Shanghai Municipal Government and Riot Games recently announced the 2020 League of Legends World Championship will take place entirely in Shanghai this year. It will start from September 25th with the final game on October 31 in Pudong Football Stadium.
Leo Lin, Head of Riot Games China said: “When music meets and mixes with gaming, it is simply exciting. I look forward to empowering and celebrating the 10th World Championship of League of Legends with music of power and of various styles, through working with UMPG.”
Andrew Jenkins, President, UMPG Australia and Asia Pacific, said: “China is a key creative priority for UMPG and we are providing the impetus to bring the diverse range of local original talents to a global audience. We set up our Beijing office with this in mind, appointing a best in class local management team with a shared goal of focusing on developing the rich potential of Chinese songwriters and allowing them to shine. Putting songwriters first, allowing originality and artistry to shine, and providing a natural platform for creative people to collaborate were the key goals for the Shanghai song camp. Thank you to all the amazing songwriters who took part, your songs themselves are the most eloquent expression of how much we succeeded.”
Thomas Tang, Head of IP & Creative of Riot Games China said: “This is a spark in bloom in Shanghai at this special occasion, as a result from colliding gaming and music for nearly a year. As a gaming company that values music experiences, Riot Game we are very happy taking this exploring journey with world leading music publisher UMPG to level up the ‘gaming x music’ creation. We hope Riot Games and UMPG continue this journey from here together to bring more beautiful music experiences to LoL players in China and around the world, as we always put player experiences first.”
Toa Dunn, Head of Riot Music, said: “We’re excited about this partnership and the opportunity to create music for our Chinese fans.” UMPG songwriter Tian Mi added: “We could not have achieved this without such a camp, where inspiration arises throughout the camp from musicians of diversified background, expertise and style. And it transforms our way of making music from a linear approach to an industrialized one. This camp is a powerhouse of original music. ”
The participating UMPG songwriters include Matzka, Gong, CHIYO, Moi Yang, NIA Yang, Tian Mi, JunFeng Xiao, Rtruenahmean, JZlee, Daniel Kim, Dru Chen, Laird Yu, Chris Lyon and Rabitt. Songwriters participated both in studio and virtually, creating music spanning esport spirit, carnival, music festival and more. The camp was held during July 24-27 in GUM Studio Shanghai.