News

Irving Berlin ‘There’s No Business Like Show Business’ for iPhone

Irving Berlin ‘There’s No Business Like Show Business’ for iPhone

Irving Berlin’s ‘There’s No Business Like Show Business’ soundtracks the new iPhone 15 Pro ad. 

Focusing on the filmmaking capabilities of the new model, the ad sees a movie being shot on an iPhone, while makeup artist, lighting crews, directors and more sing lines of the song. The ad ends with the song’s triumphant refrain “let’s go on with the show” rhyming with the tagline, “There’s no camera like a pro.”  

Written by Irving Berlin for the 1946 musical ‘Annie Get Your Gun’, the song has since become somewhat of a theme tune for showbusiness, making it the ideal accompaniment to Apple’s blockbuster ad. 

Watch iPhone 15 Pro | On with the Show here:
iPhone 15 Pro | On with the Show | Apple