During Apple Special Event at Steve Jobs Theatre on September 12, 2017 - Apple announced iPhone 8 and brand new iPhone X to the sound of UMPG artist MagnusTheMagnus. The song that were used to unveil iPhone 8 was 'Area' and for iPhone X - 'Keep On Lovin' feat. Seinabo Sey'.
About a year ago producer Magnus Lidehäll started to release music under his producer alias MagnusTheMagnus. Since then the songs has been featured in big commercials and campaigns for brands such as: Cartiers, Apple Watch and Nike.
Watch the unveiling video for iPhone 8 below.
Head over to Apple to watch the Keynote.