Ahead of the launch of the Galaxy S9, Samsung adopt their new campaign ‘Human Nature’ with the ethos that, "We’re born to do what can’t be done", so Samsung says you should “do what you can’t”.

The Killers ‘All These Things That I’ve Done’ taken from the 2004 album ‘Hot Fuss’ syncs flawlessly with the emotive lyrics "I’ve got soul but I’m not a soldier”. 

Watch the advert below.