Volvo estates have always been associated with family. But just like Volvo has changed over the years, the idea of what a family is and can be has changed as well. In the launch campaign for the all-new Volvo V60, we decided to portray a wide range of different family constellations and relationships in a series of 10 second portraits. Each one different from the other.

Because no matter who or what you consider family, the new Volvo V60 will protect what’s important to you. The campaign features an acoustic version of Joel Alme - 'If You Got Somebody Waiting'.