Íslandsbanki’s Reykjavík City Marathon is an annual charity event, where people can sign up to run between 3 and 42 K in support of a charity of their own choosing. The fundraising itself is based on a simple pledge system, where others can pledge to donate an amount of their choice in support of their favorite runners or causes.

20 famous Icelandic actors teamed up and wanted to donate their time and raise money for a good cause through the Reykjavík City Marathon. When we were asked to come up with an idea for the campaign we started thinking about what makes people run. Some people run to get in shape, to feel good, look good or to share on social media. But what makes actors run? They run towards adventure, away from bad stepmoms, out of sheer joy and of course away from explosions. You better run — for a good cause!

In the campaign for this year's event Íslandsbanki’s Reykjavík City Marathon uses The Spencer Davis Group - 'Keep On Running' (written by Jackie Edwards).