Eurobest, part of the Cannes Lions family, celebrates the best creative ideas from one of the most diverse and exciting regions in the world. This years Gold, Silver & Bronze awards have been announced, and 'Heartbeats' written by Karin & Olof Dreijer (The Knife) and performed by Amason received two Gold (for the use of Music) and one Bronze (for Healthcare). Watch the video below.
Description:
Filmed in black-and-white, the non-linear action takes place at a crossroads. Chest scarred from CHD surgery, a boy dances madly in the street as scenes of his tumultuous young life flash around him, creating a visual poem that ripples with his parent's fear, anxiety, and hope. In the end, he drops to the ground as his young heart simply can't dance anymore.
'Heartbeats' is an iconic song originally written and created by electronic music duo The Knife. In our new version, the song, performed by indie band Amason, is powered by a one-year-old's defected heartbeat. The band, led by lead singer Amanda Bergman, featuring Pontus Winnberg sampled Dante’s heartbeat in a music studio using a wireless Bluetooth stethoscope. The samples were mastered to function as the beat in the song and were overlayed with evocative soundscapes and Amanda's voice. While the original lyrics are a tale about lovers' passion, here they are given new meaning. Lines like ”One night to push and scream” become about childbirth, ”The colors red and blue” about ambulance sirens and whether you’re religious or not, the line ”Asking for help from above, to lean on, wouldn’t be good enough” sends a clear message - these children need your help.