TUI launches a new global sonic identity under their concept 'For You'. The new music is composed and recorded by UMPG's Oskar Linnros and the sonic identity is made by Oskar Linnros in close connection with UMPG Scandinavia's Creative Director (Film & TV) - André Brink, the agency Forsman & Bodenfors and the client TUI.
The sonic identity has been developed with the modern media landscape in mind and will be used in both physical locations such as the TUI hotels and TUI aircrafts as well as in various formats and versions in TV adverts, on radio and digital.

Listen and watch below.