Swedish alt-pop star GRANT has today released 'Vertigo' EP via Sony Sweden, alongside a brand new music video for ‘Don’t Recall Growing Old’.
With its propulsive energy and radiant chorus, 'Don't Recall Growing Old’ is a moment of bittersweet reflection that deals with the fact idealisations of love and relationships may not mirror the actual outcome.
Inspired by retro technology, the video (directed by Zoë Que) sees GRANT surrounded by CRT televisions broadcasting her own face as she sways between her feelings; scrutinising and assembling herself. "We used a classic webcam, a little nod to MSN and being able to look and feel confident expressing yourself through a distance online." GRANT explains.
Watch the video below.
She continues, "'Don't Recall Growing Old' is about breaking down the barriers you built up when you were young and idealistic, and had very high demands and expectations on love and what it should be. Honest love is for grown ups. I didn’t really think I’d get there, but here we are."
Following on from the success of her full-length 2018 debut 'In Bloom', 'Vertigo' EP further showcases GRANT's impeccable ability to craft nuanced pop songs. The EP explores the depth and kaleidoscopic nature of her introspective songwriting – 'Words' follows soaring ballad 'Don't Recall Growing Old' with its fluttering guitars and soulful tone, telling of her self-inflicted mistrust in her boyfriend's loving words. Detailing more about the anxieties within relationships, 'Hell Yes, I'm Betting On You' pays tribute to early UK garage and house music, whilst the EP's quirky title track 'Vertigo' explores the dizzying highs of infatuation through hazy art pop.
Talking more about the EP GRANT says: "I've thought of happy love like a really good pop song – easy, instantly touching, revealing and after a while kind of repetitive – and this repetitiveness can either be comforting or irritating. This was my point of view before I dug into scrutinising the different scenarios, feelings and bits and pieces that all together make up my relationship. In a way I let you follow my thought process making this EP, laying out the groundworks for what will be the album where I'm at the other side of thinking I've got the answers. I conclude the EP with declaring I don't know a thing."
Lauded by UK tastemakers The Line of Best Fit, Dork and Nothing But Hope and Passion, GRANT emerged in 2018 after the release of 'In Bloom' as a new force on the alternative pop scene, enchanting audiences with her spellbinding voice and visionary songcraft. The album detailed meditations on mental health and self-love, earning her a Newcomer of the Year nomination at the 2019 Grammis (Swedish Grammy Awards), as well as her own headline tour and support slots with pop star Tove Styrke on a run of Scandinavian dates. As her rise continued she found herself named Artist of The Future by Swedish National Radio P3, plus international shows across Europe including London and Berlin.
'Vertigo' EP tracklist:
1. Don't Recall Growing Old
2. Words
3. Hell Yes, I'm Betting On You
4. Vertigo
