Swedish alt-pop star GRANT has shared her new single and video 'Hell Yes, I’m Betting On You' via Sony Sweden, taken from Vertigo EP, due for release this October.
The rhapsodic and euphoric new single sees GRANT like never before, fusing hypnotic pop with skittering trip-hop rhythms - a nod to her time growing up with 90’s alternative artists including Tricky, Massive Attack and Bjork, as well as a recent obsession for UK garage and early house music.
The accompanying visuals see GRANT conceptualize an internal landscape, with a canyon backdrop representing possibilities, and a liquid floor representing both the fear of the unknown, and the comfort of her own mind. Working with Swedish artist Lune for the choreography and director Zoë Que, the video is the first in a two part series examining self-reflection and the relationship between mind and matter. Watch the video below.
"I aspire to be a pragmatic romantic. I don’t believe in the idea of lifelong love but I do believe love can last a lifetime through belief and determination. Lyrically through the song, I wanted irony and sincerity to push and pull this point of view. My last single ‘Words’ was very straightforward and conversational, whereas this is more of an internal battle. Cynicism getting fucked by hope. It was meant as a joke but I really am dead serious." GRANT offers on the track.
Produced by Martin Sjølie (Sigrid, Aurora), 'Hell Yes, I’m Betting On You' follows the release of GRANT's first single of 2020 'Words', which was lauded by UK tastemakers The Line of Best Fit and Nothing But Hope and Passion.
With her 2018 debut album 'In Bloom', GRANT emerged as a new force on the alternative pop scene, enchanting audiences with her spellbinding voice and visionary songcraft. Layered with her nuanced meditations on mental health and self-love, the album earned her a Newcomer of the Year nomination at the 2019 Grammis (Swedish Grammy Awards). Following the release of her debut album, she embarked on a headline tour, supported pop star Tove Styrke on a run of Scandinavian dates, and took the stage at a number of major summer festivals. As her rise continued she found herself named Artist of The Future by Swedish National Radio P3, plus international shows across Europe including London and Berlin.