Since early 2022, Jonathan Fröberg works at UMPG as Creative Manager at the Film & TV Department, based in Stockholm. Jonathan primarily works with commercials, film, TV, and games in the Nordics and close with UMPG affiliates around the world: besides this, Jonathan is A&R point person for Johannes Runemark and Thomas Stenström. 
 
He has extensive experience in the music industry with previous roles as tour manager, PR/marketing and additional experience from the advertising industry.
 
During his first years at Universal, Jonathan has worked with sync projects on both a local and global level with brands such as Volvo, IKEA, EA, Coach and a campaign based in Grand Theft Auto for the non-profit organization Talita. Jonathan has also been music supervisor for film and TV shows such as Leva Life, Länge Leve Bonusfamiljen and the upcoming Netflix original film Strul. 
 
Jonathan is on the board for the Swedish music business school Musik- och Eventarrangör, and has played an integral part of their education reform in 2023. 
 
 
 
About Nordic Music Biz Top 20 Under 30:
Established by NOMEX (Nordic Music Export), the annual initiative celebrates young professionals that play a crucial role in the rise of Nordic music and its global influence.

NOMEX is a pan-Nordic platform founded in 2012 owned by the five music export offices in the Nordic region; Music Norway, Export Music Sweden, Music Export Denmark, Music Finland and Iceland Music.