Rosalía both stars in and soundtracks Nike’s new commercial, which showcases her incredible talent as an artist. In the spot, the instrumental version of Rosalía - “A Palé” is topped by an inspiring narration from the singer, urging; “If you hear the music - make that music. If you want to dance – dance… Make your future”.
As a musician and performer who has created a new sound by giving the flamenco traditions of Spain a modern twist, she perfectly embodies Nike's campaign strapline: “The future isn't something you wait for. It's something you make”.