Post Malone has teamed up with Jägermeister for a campaign to support artists and small venues that have struggled during the Covid-19 pandemic.
Post Malone stars in the short film, which features his song “I’m Gonna Be”. The spot has been released in support of Jägermeister’s global #SaveTheNight campaign, which aims to bring the "life" back to nightlife. A portion of the proceeds of sales from limited edition #SaveTheNight bottles of Jägermeister will go towards supporting artists and independent venues.
Speaking to Billboard about the collaboration, Post Malone said: "This program is an opportunity to give back to the industry that was there for me from the beginning."