Jamie xx – “All You Children feat. The Avalanches” provides the soundtrack for Apple’s new commercial to promote its products’ accessibility features ahead of the Paris Paralympics.
“The Relay” shows eight athletes from around the world, both with and without disabilities, competing side by side - highlighting the strength, determination and dedication shared by of all of them. As the competitors say in the voiceover: “We have the same goals, the same mindset”; “Everyone is going out there for the same reason - to be the best.” The emotive and driving sounds of Jamie xx’s latest single serve to make the inspiring short film even more powerful.
Watch the spot below.