Universal Music Publishing Group (UMPG), a leading, global publisher, today announced that esteemed music executive Ana Rosa Santiago has been promoted to Senior Vice President of Latin Music, effective immediately. With UMPG recognized worldwide as a true music publisher, Santiago has built an outstanding track record at the company signing world-class Latin talent, including global stars like Bad Bunny and Feid. Based in Miami, she will continue reporting to Alexandra Lioutikoff, UMPG President of Latin America and US Latin. 

In her newly elevated role, Santiago leads UMPG Latin A&R and Sync, including overseeing creative strategy, signing and developing the best in Latin talent, creating cross-border opportunities for songwriters, and licensing and promotion of UMPG’s extensive Latin American catalogue. Santiago is also part of UMPG’s Global Creative Group, a team of senior A&R leaders across key territories who identify and expand global opportunities for the company’s songwriters, artists and producers. 

Since joining UMPG in 2016, Santiago has signed numerous of Latin’s biggest songwriters, producers and artists: Bad Bunny (IFPI #1 most consumed album of 2022), Feid, Rvssian, Young Martino (produced global viral hit “Te Boté”), Alvaro Díaz, Maria Angeliq, Khea, Afro Bros, Icon Music (Rolo & Jowan), Miky La Sensa, Yanyo, indie powerhouse Rich Music Ltd. and its roster (Sech, Dalex, Dímelo Flow, PaoPao, Symon Dice, Thyago, Chris Marshall and others), Andry Kiddos, Cauty, Calacote, Cimafunk, Light GM, producers Bifi, Brasa, Eydren Con El Ritmo, Nekxum, Sinfónico, Wain, Yann-C, Latin Grammy award-winning producer Linda Briceño, and more.

Lioutikoff said: “With tremendous dedication and vision, Ana Rosa has been instrumental to the success of UMPG’s Latin division. She holds trusting relationships with talent and works closely to develop their careers, both in Latin music and around the world. I am thrilled to promote Ana Rosa and look forward to her next chapter leading our Latin creative strategy.”

Santiago said: “Since I started at Universal Music Publishing, I’ve been so excited to take advantage of our global platform to help our Latin writers expand their reach through our song camps and worldwide collaborations. I’m grateful to Jody Gerson and Alexandra for their support, and to our writers, for they’re at the heart of everything we do. I look forward to continuing to support our fantastic roster in the years to come.”

Prior to UMPG, Santiago worked at ASCAP for nearly two decades overseeing the PRO’s operations in Puerto Rico and the Caribbean. During this time, she signed globally famed artists and songwriters such as Daddy Yankee, Farruko, Luis Fonsi, Chris Jeday, Anuel AA, Kany Garcia, Pedro Capó, Sky and Bull Nene, among many others. Prior to ASCA, Santiago worked in a creative role at Peermusic working with writers in the U.S., Central and South America.

Santiago is a member of LARAS and NARAS, and for the latter, she’s in her second term as Board Governor for the Florida Chapter. She is part of the Board for She Is The Music and also serves as Assistant Vice Chair of Events for the Miami chapter of non-profit Women In Music. Santiago has been named to Billboard’s Women in Music list.