Universal Music Publishing Germany and Electric Feel Europe today announced that Berlin-based producer, songwriter and pianist Suena has been signed to an exclusive, worldwide publishing agreement. UMPG is recognized globally as a true music publisher and home to the industry’s leading songwriters.
Suena has successfully written and produced for music greats such as Apache 207, 01099, Cro, Bonez MC, Capital Bra, KMN Gang, Bausa and many more. In 2020, the song "Roller" produced by Suena and Lucry was awarded the GEMA Music Authors' Prize (GEMA Musikautor*innenpreis) for the most successful work of 2019 and 2020. The hit reached Diamond status in Germany and continues ranking today among the best-selling singles in the country and the most-streamed local song ever on Spotify.
More recently, Suena released her first single “rosa rugosa” with collaborator Lucry via her own label blanca, teaming up with feature artists Blumengarten and 01099. Prior to that, Suena collaborated on “Bei Nacht” by Cro & RAF Camora, which made its debut at #6 on the German Single Charts.
Suena said: "I am thrilled and honored to join the Universal Music Publishing Germany and Electric Feel Europe family. It's an incredible opportunity to work with such talented and passionate individuals who understand and support my vision as a songwriter and producer. I am excited to be part of a global network and continue creating music and collaborating with incredible artists.”
Thomas Vidovic, Managing Director of Universal Music Publishing Germany / SVP Universal Music Publishing Austria & Switzerland, said: "We are extremely proud to welcome Suena to the UMPG family. With her incredible talent as a songwriter, producer and musician and the ability to create timeless hits across genres she has been defining today’s musical culture and artistry in Germany. With the combined power of Electric Feel and UMPG Suena will have the opportunity to propeller her success on a global scale.”
Austin Rosen, CEO & Founder, Electric Feel Publishing, said: "We're excited to welcome the unparalleled talent Suena to our UMPG x Electric Feel Europe partnership. We are looking forward to watching her take her talents to new heights."
Lucas Teuchner, Managing Director, Electric Feel Publishing Europe, said: “We are very pleased to intensify our cooperation with the exceptional artist that is Suena and accompany her musical journey.“
Niels Eberhardt, Head of Operations, Electric Feel Publishing Europe, said: “Suena’s versatility and outstanding production style are influencing a whole generation through different genres and we’re thrilled to work with her and UMPG on an extended international career across the borders.”
In November 2020, UMPG inked an exclusive global publishing agreement with Electric Feel Entertainment, founded by Austin Rosen. The company is known as an early-stage talent incubator and has discovered and developed some of the world’s most influential artists, producers, and songwriters: Post Malone, Rich The Kid, Travis Scott, Louis Bell, Frank Dukes, Nick Mira, Andrew Watt, Billy Walsh, Brian Lee, 24KGOLDN, Iann Dior, Omer Fedi, Blake Slatkin, and many others. Electric Feel Publishing Europe’s signings include German artists, songwriters and producers such as Jumpa, Sonus030, Paula Hartmann, Bawer, Cloudy June, Dillistone or Selmon.
[L-R]: Niko Floss (Senior Director of Music for Advertising & Film UMPG Germany), Anne Mahlendorf (Senior Manager A&R UMPG Germany), Patrick Pitz (Director A&R UMPG Germany), Suena, Niels Eberhardt (Head of Operations, Electric Feel Publishing Europe), Michi Stockum (CEO, Electric Feel Publishing Europe ), Thomas Vidovic (Managing Director UMPG Germany / SVP UMPG Austria & Switzerland) // PHOTO CREDIT: Suena