UMPG appoints established brand executive Alix Kram as Head of Marketing
Universal Music Publishing Group (UMPG), Universal Music Group’s leading global publishing division, today announced that accomplished branding executive Alix Kram has been appointed to Head of Marketing, a newly-created global role. Based in New York, she will report to UMPG Chairman and CEO Jody Gerson, and UMPG COO Marc Cimino. Additionally, Kram will provide marketing support for Bravado, UMG’s global merchandise and brand management company, reporting to President Matt Young. In her new role at UMPG, Kram will oversee the company’s marketing efforts with a focus on creative storytelling and cultural relevancy. She will work to amplify initiatives across business units, and maximizing awareness and opportunities for UMPG-owned catalogs. Additionally, Kram will work with Bravado to drive strategy and create revenue-generating opportunities for UMPG/Bravado catalog IP.