Martin Garrix teamed up with 7UP  to create a unique and beautiful experience. Together with experiential agency Fake Love, Martin Garrix and 7UP used a variety of visual and auditory experiments to let the deaf attendees feel the music.

The venue featured walls covered in speaker cones which the audience could touch and interact with, as well as vibrating floor panels. Some attendees were fitted with vibrating backpacks, which sent bass vibrations throughout their bodies. Water experiments were used to visualize the music, to create an even more immersive experience.

Watch the video below! Just make sure you have some tissues within reach.