Universal Music Publishing Scandinavia today announced that Stockholm based Northbound Publishing has been signed to a global administration deal.
Northbound is a Swedish music hub with a high-end studio complex, publishing, production, record label and management. Their artists, songwriters and producers have cuts and worked with Jessie Reyez, Eminem, Olivia O’Brien, Fifth Harmony, Lil Baby, Afrojack, Skip Marley, AJ Tracey, Yves V, Icona Pop, Jonas Blue and Steve Angello to name a few. The base for the operation is a state of the art 5.500 square feet rooftop studio. They host 6 studios, 2 live rooms and lounges, bristling with creative vibes.
"We have worked close to Northbound for the past few years and witnessed how their passion for the songwriters and extremely hard work have put them on the map as the new exciting music hub in Sweden - done in a short period of time and with great success." - Jessica Brandt - Director of A&R Scandinavia
"We are super excited and grateful Northbound trusts us to keep building their business as part of UMP going forward. We will continue to do this as a global company and add the creative and administrative value to keep building the Northbound roster and success." - Sureeta Nayyar - Senior US International Manager