As part of their ‘Wonderful Everyday’ campaign, iconic Swedish furniture designer IKEA have launched a new advert promoting their range of products for the busiest room in the house: the kitchen.

The ad is soundtracked by Electric Guests’ suitably busy and sparklingly uplifting ‘This Head I Hold’ -
produced by Danger Mouse, aka Brian Burton (Black Keys, Gnarls Barkley, Broken Bells). The ad, created by Mother London, spins around with crisp simplicity and is brought to life brilliantly by the fun-filled track.