ITV have launched their new channel Encore dedicated to broadcasting re-runs of dramas such as Downton Abbey and Broadchurch, giving viewers another chance to enjoy, or a fresh opportunity to discover, these widely celebrated series.

Soundtracking the campaign is Universal Music Publishing’s Raleigh Ritchie with ‘Stronger Than Ever’. This lead track from his latest EP carries the new advert brilliantly, with the young Bristolian bringing his pumped-up R&B to proceedings and adding an inspirational power to the montage of dramatic clips.