This year’s Cannes Lions Festival saw R/GA’s Beats By Dr. Dre – 'The Game Before The Game' campaign pick up four prestigious awards. The advertisement features music from Universal Publishing’s very own Jamie N Commons as the young British singer-songwriter teamed up with American alt-rock group X Ambassadors.
The resulting hit ‘Jungle’ brings a powerful, inspirational feel to the sport star-studded film and has enjoyed almost 30 million views on YouTube.