Film, TV & Media

‘The Look’ for new Toyota Camry campaign

‘The Look’ for new Toyota Camry campaign

Toyota Camry's 2018 TV ad campaign 'Indulge' features the iconic song ‘The Look’ written by Roxette’s Per Gessle.

In the advert a woman hits "shutdown" on her office computer, her attitudes changes and her anthem, "The Look" by Roxette, begins playing. She struts confidently out to her 2018 Toyota Camry, starts playing the track and cranks the volume up. As she powers through curves in the road smiling the song explains "she's got the look."

Agencies: Saatchi & Saatchi (Agency), iCrossing (Creative Agency), iCrossing (Digital Agency).

 
2018 Toyota Camry: Indulge | Toyota