In 'Viva La Vulva' - the latest ad from Swedish brand Libresse - Camille Yarbrough's 'Take Yo' Praise' acts as a pitch perfect soundtrack to the pivotal campaign.

The track, which is famously sampled in Fatboy Slim's 'Praise You' (1998), was originally recorded by Yarbrough in 1975. Now, the ad is seeing the track revitalised and taking on a fitting new life of its own. 

Watch Libresse - 'Viva La Vulva' below: