In a match made in Hollywood heaven, Irving Berlin’s classic ‘There’s No Business Like Show Business’ has been used in Gucci Showtime: The Spring/Summer 2019 Campaign.

Backing a spectacle of beads, sequins and bags of colour, the track acts as the perfect accompaniment, adding an extra dose of old school glamour and making it a fitting homage to the golden age of Hollywood Musicals.

‘There’s No Business Like Show Business’ was written by Berlin for the 1946 musical “Annie Get Your Gun,” going on to feature in a 1954 film named after the song and since becoming somewhat of theme song for show business. 

Watch Gucci Showtime, featuring ‘There’s No Business Like Show Business’ below.