Watch a father and daughter duo drum along to ‘Don’t You Forget About Me’ in the 'Book of Dreams' Christmas ad.

Simple Minds’ 80s classic ‘Don’t You Forget About Me’ (co-written by Keith Forsey and Steve Schiff) takes centre stage in the Argos Christmas campaign as a living room turns into a gig venue and a father and daughter play along to the song, while the video plays on TV.

The song choice fits perfectly in the nostalgia-inducing ad, with Dan Elton, Head of Marketing Communications at Argos saying: “The nostalgia of circling your dream gift in the Argos catalogue never goes away and it’s still going strong in today’s tech-obsessed world.’

Watch the ad below