The campaign is one of two ideas submitted by BBC StoryWorks in response to the United Nations' global callout to creatives to help stop the spread of Covid-19. 

'Maintain distance. Maintain community' is an animation-led execution which explores what physical distancing looks like and means around the world, and highlights our similarities, differences and connections across continents and cultures. The video uses Rae Morris' 'Someone Out There' to compliment the animations. 

Both campaigns were created in ways which avoided the need for travel or filming in close proximity and therefore adhered to the social distancing guidelines which they promote.

Richard Pattinson, SVP, BBC StoryWorks, says: “We’re incredibly proud of the modest part we’ve been able to play around education and hope as it relates to the ongoing pandemic. I’m grateful to everyone who’s been involved, and in particular outside the BBC of the support of The Smalls film-maker community for their contribution and superb creativity.”

George O'Brien, Creative Manager-Advertising and Brands, UMPG says "We were approached by BBC StoryWorks to find a poignant soundtrack to their campaign produced for the World Heath Organisation. The beautifully animated film drives home an important message in the world’s fight against COVID-19, “Maintain distance, maintain community.” Rae Morris’ stunning 2018 single “Someone Out There” eloquently mirrors the story, adding a tone of hope and sentimentality to the campaign. "