Film, TV & Media

Metallica ‘Enter Sandman’ backs new Ford ad

Metallica ‘Enter Sandman’ backs new Ford ad

Metallica’s 1991 single ‘Enter Sandman’ soundtracks the thrilling new Ford F-150 Raptor spot. 

In Ford’s new campaign the upgraded F-150 Raptor goes on an epic off-road adventure, with ‘Enter Sandman’ providing the perfect backing to the drama. 

Ford's chief communications officer Mark Truby said: "When we thought about what song captured the new Raptor in all its dune-bashing, desert-running glory, one stood out: 'Enter Sandman'. It's a song that has almost never been used commercially, but luckily Metallica are Raptor fans."

Watch the ad below. 

 
Enter… the 2021 F-150 Raptor