Nike & Channel 4’s 22-minute film features Little Simz’s new song ‘Introvert’, as well as High Contrast ‘Time Is Hardcore’ (feat Kae Tempest & Anita Blay).
The documentary tells the story of a young Londoner’s journey to conquer his fears through sport, and shares Nike’s new ‘Play new’ platform.
Alongside the documentary, the campaign features a three-minute featurette which will run during commercial breaks, also using ‘Introvert’.
Watch the featurette here