ASDA's new Autumn campaign features Boston's 'More Than A Feeling'

ASDA are marking the changing of the seasons plus new ranges of products with a bouncing new autumn campaign. The first work to come from the supermarket’s new advertising agency – Havas London, who won the account in May 2021 – aims to reflect the “joyous experience” of shopping at ASDA, with “personality by the trolleyful.” Only one classic rock song could match-up to the campaign message; pitched by Universal Publishing UK’s creative team, Boston’s “More Than A Feeling” perfectly captures the feel-good factor of the shamelessly fun and smile-inducing new advert. 

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