Alicia Keys’ uplifting anthem ‘Girl on Fire’ provides a powerful soundtrack to Lloyds Bank’s latest advert. 

The campaign promotes the bank’s Smart Start account for 11-15 year olds as a tool to help them grow and learn financial independence. It follows a girl gaining confidence on her bike as she grows up, accompanied by the iconic black horse. 

‘Girl on Fire’ was the lead single from Alicia Keys’ 5th studio album of the same name. The album topped the US Billboard charts on its release in 2012 and received widespread critical acclaim.