Composer, cellist and recording artist Peter Gregson (Decca Publishing/UMP Classics & Screen) created a custom composition for Ford’s latest advert to promote their trucks. 

Under the strapline “Tough is in your DNA” the spot shows people from different walks of life using their Ford trucks to help them with their passion or profession. From a rock climber to an artist, a surfer to a construction worker - the campaign promotes the idea that “the different things we master are the things that make us the same.”

The advert was supervised by Leland Music.