Thanks to hard work by UMPG’s agency partners, and our own advertising and licensing teams, not only did UMPG songwriters garner multiple wins at the Grammy Awards, but those watching at home saw nine incredible commercials and a TV promo, using our writers’ songs. Watch the spots below!
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Song: “Nothing Compares 2 U”
Performed by: Fans, including Sampha, Wye Oak’s Jenn Wasner, Deer Tick’s John McCauley, and Brandi Carlile
Writer: Prince
Target
Song: “It Takes Two”
Re-recorded by: Carly Rae Jepsen & Lil Yachty (Originally performed by Rob Base & DJ EZ Rock)
Writers: Robert Ginyard Jr., (James Brown)
Turbo Tax
Song: “The Humpty Dance”
Performed by: Digital Underground
Writers: Gregory E. Jacobs, (George Clinton Jr.), (William Collins), (Walter Morrison)
Starbucks
Song: “Stay With Me”
Piano re-record (Originally performed by Sam Smith)
Writers: James Napier, William Phillips, (Jeff Lynne), (Tom Petty), (Sam Smith)
Blue Diamond Almonds
Song: “(Let’s) Get Together” performed by The Youngbloods
Writer: Chester Powers
Video not available online yet
Sonos
Song: “Jailbreak” performed by Thin Lizzy
Writer: Philip Lynott
Chick Fil A
Song: “Nothing’s Gonna Stop Us Now” performed by Starship
Writers: Diane Warren & (Albert Hammond)
Gap
Song: “All 4 Love” performed by Evan Ross, Rumer Willis, Lizzie Jagger, Chelsea Tyler, TJ Mizell, and Coco Gordon (Originally performed by Color Me Badd)
Writers: Stephen Lee Cropper, Isaac Hayes, (Bryan Abrams), (Mark Calderon), (Kevin Thornton), (Samuel J. Watters)
AT&T / Direct TV
Song: “Back to the Future Theme”
Writers: Alan Silvestri
Song: “Seinfeld Theme”
Writers: Jonathan Wolff
Song: “Theme from Knight Rider”
Writers: Glen Larson & Stuart Philipps
Song: “Game of Thrones Theme”
Writers: Ramin Djawadi
Song: “Sex and the City Theme”
Writers: Douglas Cuomo
Doubt – TV Promo
Song: “River” by Bishop Briggs
Writers: Mark A. Jackson, Ian Brendon Scott, (Sarah Grace McLaughlin)
Video not available online yet