Nicki Minaj – "Feeling Myself" ft. Beyoncé (UMPG writers Nicki Minaj, SZA, Hit-Boy) features in Amazon’s new campaign Prime Changes Everything. The spot offers a twist on the classic fairy tale "Rapunzel". Here, instead of waiting to be rescued by a prince, Rapunzel orders a ladder from Amazon prime, swiftly escapes, and goes on to establish a successful hairdressing empire.