A low-fi cover of The White Stripes “Seven Nation Army” from Zella Day (UMPG writer Jack White) soundtracks Samsung Galaxy’s latest spot.

The commercial celebrates ‘Night Owls’ – people keeping fit on their own schedule by jogging, skateboarding, or even doing ballet whilst the rest of the world sleeps. The campaign aims to push the message that: “There is only one schedule worth running on: your own. With Samsung Galaxy, it’s Your Wellness, Your Way.”