Toots & The Maytals - “54-46 Was My Number” (written by Frederick “Toots” Hibbert) soundtracks Levi's latest commercial, which is part of their campaign to celebrate 150 years of the 501 jean.

According to Levi's: “This is the true story of some very precious cargo. Of fishermen importing 501 jeans to the docks of Kingston in the ‘70s, and Jamaicans exporting their style back to the world by the metric ton. And that’s one influential island in the greatest story ever worn.”