News

UMPG signs Afro Bros to Exclusive Deal

UMPG signs Afro Bros to Exclusive Deal

MIAMI - October 26, 2020 – Universal Music Publishing Group (UMPG) a leading, global music publisher, has signed Latin Grammy-nominated DJs/producers Afro Bros to an exclusive, worldwide publishing agreement. The Netherland-based group includes Rashid Badloe, Giordano Ashruf and Ogri (Shareef Badloe).

Afro Bros are the creative minds behind some of today’s biggest global hits. In 2019, the Afros Bros teamed with Jeon to produce the Latin Grammy-nominated single “X” by Nicky Jam and J Balvin. To date, the track has over 800 million Spotify streams and nearly two billion YouTube views. Earlier this year, the group cowrote and produced “Amarillo” from J Balvin’s album ‘Colores’ which was nominated for Album Of The Year and Best Urban Music Album in the upcoming Latin Grammy Awards.

Originally from Suriname, Afro Bros have coproduced singles for several artists including Major Lazer, Anitta, Pablo Vitar, Ronnie Flex, Frenna and Boef. Among their recent hits are “Instagram” with Dimitri Vegas, Like Mike, David Guetta, Daddy Yankee & Natti Natasha and “Boomshakalaka” with Sebastian Yatra, Camilo and Emilia.

Alexandra Lioutikoff, UMPG President Latin American and US Latin, said: “Afro Bros’ music is the perfect blend of South American rhythms with European grooves. From live performances as DJs to production work in studios, their music captivates fans around the world. We’re excited to work with Afro Bros and be part of their continued journey to global success.”

The Afro Bros said: “We are super happy to say we’ve signed with UMPG. Couldn’t be happier with the team to work on our music and very excited for future projects!”

Before forming the group, Badloe and Ashruf were both established players of the DJ culture creating a new wave and genre. Since joining forces with producer Ogri, together, the Afro Bros have quickly established themselves as credited global writers and producers for major artists.

Afro Bros are managed by YahYah Music partners Frost Hernandez and Louri Rodriguez.

About Universal Music Publishing Group

Universal Music Publishing Group (UMPG) is a leading global music publisher with 48 offices in 46 countries. Headquartered in Los Angeles, UMPG represents music across every genre from some of the world’s most important songwriters and catalogs. These include ABBA, Adele, Jhené Aiko, Alabama Shakes, Alex Da Kid, Axwell & Ingrosso, J Balvin, Bastille, Beach Boys, Beastie Boys, Bee Gees, Irving Berlin, Leonard Bernstein, Jeff Bhasker, Justin Bieber, Benny Blanco, Chris Brown, Kane Brown, Mariah Carey, Brandi Carlile, Michael Chabon, Kenny Chesney, Desmond Child, The Clash, Coldplay, Elvis Costello, DaBaby, Jason Derulo, Alexandre Desplat, Neil Diamond, Disclosure, Dua Lipa, Billie Eilish, Danny Elfman, Eminem, Gloria and Emilio Estefan, Florence + the Machine, Future, Martin Garrix, Selena Gomez, Ariana Grande, Al Green, Halsey, Emile Haynie, Jimi Hendrix, Don Henley, Sam Hunt, Imagine Dragons, Carly Rae Jepsen, Tobias Jesso Jr., Billy Joel, Elton John/Bernie Taupin, Joe Jonas, Nick Jonas, Alicia Keys, Lil Baby, Lil Yachty, Linkin Park, Logic, Demi Lovato, the Mamas & the Papas, Steve Mac, Maroon 5, Dave Matthews, Shawn Mendes, Metallica, Metro Boomin, Miguel, Nicki Minaj, Stephan Moccio, Maren Morris, Mumford & Sons, Randy Newman, New Order, Ne-Yo, Pearl Jam, Post Malone, Quavo, Otis Redding, R.E.M., Red Hot Chili Peppers, Rex Orange County, Rosalía, Carole Bayer Sager, Gustavo Santaolalla, Sex Pistols, Carly Simon, Paul Simon, Britney Spears, Bruce Springsteen, Stax (East Memphis Music), Harry Styles, Taylor Swift, SZA, Shania Twain, Justin Timberlake, U2, Keith Urban, Troy Verges, Jack White, Zedd and many more.