Universal Music Publishing Group (UMPG), Universal Music Group’s leading global publishing division, today announced that Grupo Firme and Music VIP Entertainment have been signed to an exclusive, global publishing agreement. UMPG is recognized globally as a true music publisher and the home to the industry’s leading songwriters.

Natives of the border city of Tijuana, Grupo Firme are the leading musical act in a new wave of Mexican music. Breaking Regional Mexican genre stereotypes from the start, the band pushes boundaries in their fashion style, lyrical themes, social inclusion and business executions, making Grupo Firme one of the most lucrative touring acts in the world. In addition to charting songs such as “Ya Superame”, “Cada Quien”, “El Toxico” and “En Tu Perra Vida” and more, UMPG has signed the entire catalog of Music VIP Entertainment, the indie label home of Grupo Firme, El Mimoso, La Ventaja among others.

Isael Gutierrez, CEO of Music VIP Entertainment commented, “UMPG has earned a place in Regional Mexican as the leading publisher, and this gives us all the confidence for our composers. We are proud of having learned and achieved so much independently in the most adverse circumstances but moving forward, we want to continue this positive trend alongside knowledgeable and trusted partners such as them.” 

Yadira Moreno, UMPG Managing Director of Mexico and Central America & VP of New Business Development for Latin America, said: “We are thrilled to be representing Grupo Firme and Music VIP Entertainment during this global surge in Mexican music. There is greatness in everything that they set their mind to, and we are thankful to be chosen as part of this. We have the best team to support their journey and are passionate for this generational music.”

Recognized as the leading Latin publisher, UMPG is at the forefront of Regional Mexican music and its surge into global popularity. The pubco represents many of genre’s biggest artists/songwriters including: Juan Gabriel, Jenni Rivera, Espinoza Paz, Yahritza y Su Esencia, Jose Alfredo Jimenez, Horacio Palencia, La Arrolladora Banda el Limon, Alfredo Olivas, Banda Los Sebastianes and Los Angeles Azules. UMPG was recently named by BMI as Regional Mexican Publisher of the Year.

[L-R: Yadira Moreno, UMPG Managing Director México & Central America, VP New Business Development LATAM; Isael Gutierrez, CEO of Music VIP Entertainment] / Photo courtesy UMPG