UMPG signs regional Mexican talent Grupo Firme and Music VIP Entertainment to exclusive, global publishing agreement
Universal Music Publishing Group (UMPG), Universal Music Group’s leading global publishing division, today announced that Grupo Firme and Music VIP Entertainment have been signed to an exclusive, global publishing agreement. UMPG is recognized globally as a true music publisher and the home to the industry’s leading songwriters.
Natives of the border city of Tijuana, Grupo Firme are the leading musical act in a new wave of Mexican music. Breaking Regional Mexican genre stereotypes from the start, the band pushes boundaries in their fashion style, lyrical themes, social inclusion and business executions, making Grupo Firme one of the most lucrative touring acts in the world. In addition to charting songs such as “Ya Superame”, “Cada Quien”, “El Toxico” and “En Tu Perra Vida” and more, UMPG has signed the entire catalog of Music VIP Entertainment, the indie label home of Grupo Firme, El Mimoso, La Ventaja among others.